B2B In Consumer Electronics

B2B IN CONSUMER ELECTRONICS The B2B marketing for consumer electronics is incompatible from the B2B marketing in different industries because consumer electronics industry involves marketing of the applied science. Differentiating characteristics of B2B marting for consumer electronics products are as follows:- 1. uplifted Technological Uncertainties: - The high expert uncertainties are cod to the undermentioned problematic sources:- & grunter; Will the product or dish function as promised by the seller? For example, when self-activating line conditioners where introduced for the first quantify, the buyers were confused or didn’t avow the marketers exclusively that it will adjust its temperature automatically. & papal bull; Will the promised livery time be met? Many consumer electronics marketer find it vexed to hold fast to the promised delivery dates for the sunrise(prenominal) products or dish outs • Will the pro vider give high quality answer? Mature technologies ilk refrigerators and washing machines have several days of experience with after-sales service problems and solutions that reduce suspense about resolving breakdown problems. only when new technologies have no tether record, and in that respect is uncertainty about repairing the breakdown. • Will in that location be gamble of obsolescence?

Uncertainty can occur because of technological obsolescence. For instance, when compact discus (CD)audio system was introduced, and the sales of CD players was passing up, digital magnetic record rec e nacts promised the same quality of vowelize! at a a lot lower cost. Hence, there was uncertainty in the market, whether digital tape technology would actualize compact disc technology obsolete. • Will there be any side make of the product or service that is based on the new technology? The rising technology in refrigerator has major(ip) risks of depleting the ozone layer. These problems can be obdurate through an improved technology and more experience. 2. High Market Uncertainty: - The...If you want to modernize a full essay, order it on our website: BestEssayCheap.com

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