Marketing Case Studies

Case Study #1 McDonalds Seniors Restaurant Evaluate Suzanne Drolets current dodge regarding senior citizens. Does this strategy improve this McDonalds image? What should she do just about the senior citizen market-that is should she go on, ignore, or discourage her seniors? What should she do about the bingo thought? Explain. Suzanne Drolet is the bus of a McDonalds work throughery in a metropolis that resides a lot of seniors. To suck up seniors to McDonaldss Suzanne has a $1.99 break extravagant fussy every fourth Monday. amidst 100-150 seniors were attracted initially by that monthly breakfast special for mountain aged 55 and older. Perhaps this was a large idea, umteen of the senior citizens come for breakfast daily, and this has generated an increase of taxation between the hours of 9:00 am to about 11:30 am. more or less of the senior citizens argon gone before the eat crowds at 11:30, however, some stay until at 3 p.m. This is an counterbalance greater fact or for Suzannes restaurant. McDonalds strengths be an conventional fast pabulum restaurant with a favourable care staff. Suzannes employees embrace that philosophy by universe favourable to the seniors. Another plus is the seniors are friendly and not bad(p) and psyche that is not a regular would perceive the agency as a friendly place.

Further they are neater than some customers and lightheaded up after themselves. After carefully evaluating Suzannes situation, she should encourage the senior citizens to keep coming to her McDonalds. Generally, McDonalds tar aimed audiences are kids. Normally, because it is a fast food restaurant, customers are ! expected to eat and run. many an(prenominal) parents are on the run with their kids. So, the concept of fast food is not taken away, however, it forces a comfortable and amusement orbit for the senior citizens, and those who eat at the McDonalds. The bingo idea is until now another great marketing strategy to return the customers. Suzanne motivations to create bingo from 9 am to 11 am, which is a dickens hour time frame at which...If you want to get a full essay, order it on our website: BestEssayCheap.com

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